Sep 20, 2021

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East Africa tourism platform launches ‘Tembea Nyumbani’ campaign

The East Africa tourism platform has started a three-month campaign with the title “ Tembea Nyumbani ” in the partner states of the East African Community (EAC).

Tembea Nyumbani , Swahili for Visit Home, is a call to the citizens of the countries of the East African Community to visit each other’s countries in an effort to promote the local and regional tourism business in Burundi, Kenya, Rwanda, Tanzania and Uganda.

In the spirit of East African unity, the tourism organization draws on the wisdom of a popular saying that every East African country, where you travel is a home away from home.

The campaign is carried out in collaboration with interest groups and promotes various tourist packages within the region. The campaign aims to boost the region’s tourism business by showcasing the many hidden gems as well as affordable and exciting vacation packages that can be explored in what have become known around the world as Africa’s magical travel destinations. Increased interest in travel in the region is expected to revitalize the tourism industry, which is a lifeline for millions of people.

Before the Covid-19 pandemic, the tourism sector was become one of the most lucrative, but the pandemic brought him to his knees. As vaccine adoption increases and recovery efforts begin, many nations are working together to revitalize tourism.

Before Covid-19, tourism contributed to gross domestic product (GDP) the EAC in partner countries by an average of 9.5% in 2019. It contributed an average of 17.2% to the total exports of the EAC and 7.1% to employment. Research shows that the EAC partner countries lost US $ 4.8 billion in revenue from international tourism in 2020. In terms of employment impact, an estimated 2 million tourism jobs will be lost in the area concentrate long-term beyond the pandemic so that the industry can revive and flourish sustainably in order to withstand future shocks.

The EAC has enormous untapped tourism and hospitality potential much to offer in terms of products and attractions.

Various discounted packages for East Africans are available on the Tembea Nyumbani platform https: // tembeanyumbani. The site offers various tourist attractions, culinary experiences, tour offers and diverse travel experiences in the EAC.

It will make it easier for people to navigate and Find a range of offers in the area and enable business owners to easily connect with customers. We invite all East Africans to visit the portal to explore beautiful East Africa.

Regarding the introduction, EATP Board Member and CEO of the Tourism Confederation of Tanzania spoke, Richard Rugimbana said: “The tourism industry is at a crossroads. The coronavirus hit them hard, but this pandemic has also given us the opportunity to explore new markets, open up new travel destinations, promote innovation and think about new and sustainable tourism developments. “Models.” ‘

“The crisis is an opportunity to reflect on the present and the future. With the drastic decline in international arrivals and the recovery to pre-crisis levels not expected before 2023, Tembea Nyumbani will provide the much needed boost to support the many tourist destinations and businesses in our region. In addition to promoting local and regional tourism, this campaign will be an important engine for economic recovery in the short to medium term. “

” We recently launched the www.visiteastafrica portal .net reintroduced, on which tourists can plan and book tour packages and offers from service providers in the region. This complements a great achievement of the East Africa Tourism Platform and its commitment to continue to offer its members added value. “

More than 830 regional tour operators and travel agents can offer theirs Market and sell packages now via Tembea Nyumbani. Other tour operators can join the platform free of charge by registering through their respective national travel associations.

Ms. Anataria Karimba, Director of Business Competitiveness at TradeMark East Africa (TMEA) said: “A return to pre-Covid-19 international tourist arrivals seems a long way off as travel restrictions still apply. However, this should encourage us as partner countries to work together in managing the impact of the pandemic on the tourism sector and in joint efforts to recover tourism. “

” Tourism is one of the most important Industries of the world, and the current crisis is an opportunity for us to rethink our actions. One of the key lessons from the Covid-19 pandemic is that domestic and regional tourism markets are very important. In such situations, they can help make the tourism sector resilient. We must concentrate more on the development of many creative and innovative offers for local and regional tourism. Tembea Nyumbani is long overdue. “

About the East Africa Tourism Platform (EATP)

The East Africa Tourism Platform (EATP) is the private one East Africa tourism association that works to promote the interest and participation of the private sector in the integration process of the East African Community (EAC).

East Africa -Tourism platform was established in July 2011 after extensive consultations with tourism stakeholders. It was put into operation on April 2nd, 2012 with the support of TradeMark East Africa. The vision of creating and promoting a lively and diverse tourist destination is the driving force.

The platform promotes intra- and interregional tourism through advocacy, marketing, skills development, research and information sharing.

It works closely with national ministries responsible for tourism, hospitality, wildlife and transportation portfolios The EAC Secretariat, TradeMark East Africa (TMEA), the East African Business Council (EABC) and private sector organizations in all EAC partner countries are responsible for promoting intra- and interregional tourism.

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For further information please contact:

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Mr. Yves Ngenzi

Regional coordinator of the East Africa tourism platform

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