The Royal Tour, Tanzania’s official tourism campaign, was launched following a trip to the United States by President Samia Suluhu. A documentary of the same name was released to publicize the country’s tourism and investment opportunities.
The idea of the tourism campaign was discussed by Tanzanians living in the United States. They proposed to redesign the country’s tourism sector after the Covid-19 pandemic.
Several companies, tourism companies and private businessmen donated up to Tsh 7 billion (US$ 3 million) for the production of the documentaries. Presenting Dar es Salaam, President Samia said that the country expects the documentary to attract more tourists.
The Royal Tour documentary is now being shown in Tanzania by local TV channels for free. It highlights the Kilimanjaro National Park, the Ngorongoro Conservation Area, the Serengeti and Mkomazi Conservation Areas, Manyara and Arusha – the jewels of the northern tourist circuit, the beaches of the Indian Ocean and the cultural and historical heritage in Bagamoyo and Zanzibar.
< p >The documentary was shot between August and September last year and was shot on April 18th in New York, April 21st in Los Angeles, April 28th in Arusha, May 7th in Zanzibar and May 8th in Dar es Salaam.
Choosing a US start was a conscious choice as Tanzania is looking for wealthy clients looking for unique experiences such as trophy hunting, safaris and climbing Mount Kilimanjaro.
But Tanzania is advertising also around Kenya and South Africa. Kenya is the leading source market for Tanzania’s overland tourists traveling between Nairobi and northern Tanzania, mainly East African nationals and foreign nationals landing in Nairobi from Europe, Asia and other African countries.
However, in 2019, Tanzania has 1, 5 million tourists received Pandemic lockdowns saw arrivals drop to 621,000 in 2020. The goal is now two million tourists in 2025.