Mr. Atwoli applied to the Kenya Industrial Property Institute (Kipi) for licensing of the three words for his name in July.
According to the latest Kipi Journal, Mr. Atwoli wants exclusive use of the words – which he often pronounces – in clothing, shoes and headgear.
“’Alaa’ has no English translation. It’s more of a slogan, chant, or specific exclamation that is publicly attributed to me, “he says in the complaint.
Anyone wanting to contest Mr. Atwoli’s offer for the trademark must file the exclamation to appeal Kipi before December 29.
“(It should be filed) along with a fee of Sh5,000 (local opponent) or $ 250 (foreign opponent),” says Kipi, adding that the representations as presented by the unionist and other applicants in the magazine can be viewed in his offices on Kabarsiran Avenue in Lavington, Nairobi.
Mr Atwoli responded not in response to our request for a comment on the development.
Mr. Atwoli, who has been Cotu boss since 2001, hardly ends a spontaneous speech stormily and energetically without blurting out “alaa” and sometimes “shenzi.” ” .
An online search shows that you have a T-shirt with the brand “ALAA! ALAA! ”Through the Jumia e-commerce site, and that the product has been available since June. The unionist must have seen the branding on some clothing and decided to protect it.
“A trademark is a symbol that is used to identify the goods of an industrial or trading company or a group of such companies. The sign can consist of one or more distinctive works, letters, numbers, drawings or images, monograms, signatures, colors or a combination of colors, “says Kipi on his website.
” Registration of a trademark is a direct proof of exclusive ownership in Kenya and helps deter potential infringers who would try to ride on your brand’s goodwill. ”