Aug 9, 2022

Mawazo Writing Africa

Writing about the main

What social media star Azziad learnt from cyberbullying

At first glance, she may seem like an open-minded person, but she admits that she’s mostly shy, the complete opposite of her internet personality. This sometimes leaves her fans confused when they meet her face to face.

At just 21 years old, she lives a life that is desired by many of her generation – she earns hundreds of thousands of schillings from that alone Post their adventures online.

a star.

“I’m the firstborn in my family and when I was little I was the type of kid who loved performing at home for my family”, she said.

“I loved dancing and generally involved in all festival activities at school.”

Her family moved to Nairobi when they were in Standard Three. Though the family moved to town, she enrolled at Lugulu Girls Primary School in Webuye and later at St just because she is the firstborn. In fact, she says she was an only child for a long time.

“I know that most cultures usually put a lot of pressure on firstborns. You will be appointed vicarious parent, so to speak.

“This puts a lot of pressure on a child who now feels they have to behave in a certain way in order to always be a good example to the other children. Get good grades and a good job as they will one day be helping the family financially. ”

After high school and living with her parents in Nairobi, Azziad decided she wouldn’t sit back at home and just wait for the chance to knock on her door.

She has teamed up with friends from the Kenya National Theater and the Alliance Francaise to look for acting.

“Me I’ve always been a performer from my school days, during music festivals, and reached the national level with my school. After I graduated from high school, I knew gigs were what I wanted to do. “

A friend linked in 2018, she met a screenwriter. She worked with a group called Hearts of Arts and honed her acting skills.

Her curiosity about social media was piqued and she decided to build her presence online. Instagram was her first choice for social apps.

“From here, I can tell everything was spinning. Then I discovered YouTube and just started posting videos of myself doing random things. ”

Utawezana video

But in 2020 the proverbial big one came for her Breakthrough. As TikTok grew in popularity, she decided to download the app.

She then recorded a short video dancing to the hit song “Utawezana” by rappers Femi One and Mejja.

“I didn’t think the video would attract so much attention online because for me it was just one of those random videos I would post.

” It’s not as if it had I heard the song by Femi One and Mejja and immediately decided to make a video about it because I knew it was going to be big. All I can say is that it was just God’s timing, ”she said.

Last year she took first, second place in the African Social Star category in America’s E! People’s Choice Awards. Zimbabwean comedian Tyra Chikocho, aka Madam Boss, took first place.

The People’s Choice Awards recognize entertainers voted online by the public and fans.

“The nomination in itself was a great asset to me. That means my brand is pushing boundaries and growing. ”

Content creation has become a big money maker for young people, especially now that Covid-19 has made people tech savvy.

And if their leaked price list is something to buy (it charges advertisers between Sh.50,000 and Sh.250,000) it could be the reason the app has seen an influx of new users trying to share content / p>

Her fame and fame is easy to get impressed, but what people don’t know is that she once thought of quitting and disabling all of her social media apps for cyberbullying.

“Right after I did the ‘Utawezana’ challenge. I was bullied for a while, others said I had an ugly smile.

“It was a lot of stuff, that was the deepest moment in my life. At that moment, I considered deleting all of my social media handles, but I thank God for my family who became my anchor.

“What I’ve learned about bullies is that they really aren’t Have problem with you, there are more of them projecting their fears onto you. Most said I don’t dance well. ”

The experience led them to show people on social media not only“ the glitz and glamor, but the other side of life ”.

“But I don’t show everything because I learned early enough in my career to be selfish with my private life. Because if I end up showing everything on social media, it can sometimes be dangerous. “

At the moment, she is concentrating on completing her degree in broadcast journalism at the Kenya Institute of Mass Communication, she said>