TECNO, a premium smartphone brand with a focus on emerging markets, is working with BBC Storyworks, BBC Studios’ in-house commercial content studio, to create the short film The Future Lens: Looking Ahead With created TECNO to explore the brand’s mobile camera innovation and its impact on the experience of smartphone users.
The video shows TECNO’s inclusive mobile camera technology for everyone User through its unique ‘glocalization’ strategy. details the work that has been done to better reflect different communities.
In the article, TECNO explains how to bridge gaps between rapidly evolving mobile camera technologies and real needs in different situations to best meet the unique requirements of local users, environments and cultures.
To optimize the image quality of portraits, for example, TECNO has built a huge database that includes seven skin types and 76 skin categories covers TAVIOS laboratory. So everyone, no matter what they look like, can enjoy cameras that know how they look their best. During the recording process, TECNO’s progressive algorithms automatically collect information from the users’ surroundings and recognize various options for image enhancement.
Li Jiangtao, Senior Director of TECNO Imaging Product and the head of the TAIVOS ™ Lab said: “ It’s been a great experience for us to work with BBC Storyworks, share our insights and tell the story of our mobile camera development. The short film examines the importance of ‘Future Lens’, TECNO’s key concept for the innovation of mobile cameras – to provide more integrative technologies for everyone and to create a world with more understanding and without limits . “
Richard Pattinson, SVP of BBC StoryWorks, said: “ We are excited to be working with TECNO on this article. TECNO gave our content production team access to the TECNO cell phone production facilities and camera laboratories, and gave us excellent access for interviews with the front line staff of TECNO’s mobile camera department, as well as with photographer Justin Amoafo. This enabled us to give the audience a full picture of what TECNO is doing and how it is doing, as well as its goals for a more inclusive future . “
TECNO is optimistic that emerging markets will continue to see the amazing potential of mobile camera technologies designed to meet the real needs of every user, for the benefit of communities everywhere. TECNO, an up-and-coming innovator in the field of mobile cameras, is committed to a variety of beauty standards and wants to offer users in emerging markets opportunities to express themselves through this technology.
The commercial series will be will air from January 4 to February 8, 2022. It will include a thirty-second version, which will be broadcast on the BBC World News South Asia Feed and BBC World News Africa Feed, and a full version on the Branded Content Hub hosted on BBC.com.