“Using Instant Articles has made a big difference,” Yelena Boginskaya, co-CEO at GMEM said.
“It’s changed the way people consume news, making it much more engaging and interesting. We never even questioned the need to follow in our readers’ footsteps for better user experience and additional communication channels. High CPMs and additional monetisation opportunities were also among the factors we considered to stay financially stable and fulfill our mission – to set the bar for the quality content and maintain leadership positions locally while showing the real Africa to the world.”
*Instant Articles is a special format for publishers to create fast and interactive articles on Facebook. They load over 4.9x faster than mobile web across regions and devices, meaning lower bounce rates, deeper engagement and monetization through ads.