The Nigerian Exchange Group (NGX Group) Plc, a leading integrated market infrastructure group in Africa, has announced the launch of its new corporate brand identity and website.
The launch of the new identity follows the demutualization of the Nigerian stock exchange and the resulting formation of the non-operating holding company NGX Group Plc and its subsidiaries: Nigerian Exchange (NGX) Limited, the operating exchange; NGX Regulation (NGX RegCo) Limited, the independent regulatory arm of the exchange; and NGX Real Estate (NGX RelCo) Limited, the real estate company.
The NGX brand identity follows a monolithic brand architecture that makes it easier to set up a new subsidiary by leveraging existing brand equity. The arrows of the stock market ticker as well as the exchange of money between buyer and seller inspire the identity. These arrows are stylized to form an ‘N’ to denote the act of working together.
NGX Group’s Group Chief Executive Officer, Oscar N. Onyema, OON, said of the development: “We We are very excited about the launch of our new brand identity and website at this crucial point in our history. Influenced by the dynamism and resilience of our market in good and challenging times, our new identity, built on our rich heritage, reflects who we are today, our ambitions for the future, and our determination to provide superior value to our stakeholders. As we enter the NGX era, we remain committed to achieving the highest levels of competitiveness in both the African and global capital markets. “
Together with the new vibrant, modern and responsive website, the NGX Group offers an enhanced user experience. Accessible viangxgroup.com, information about the group and the various subsidiaries are arranged independently of each other, but are presented as one website.
With its central start page and clearly defined tabs for each subsidiary, the new website offers relevant content in a clean and organized way to allow visitors easy access and navigation to all the information they need.