Jul 26, 2021

Mawazo Writing Africa

Writing about the main

SBC Refreshes for a New Generation, See New Look and Refreshed Identity

SBC, known for its strong brands with great appeal to young and old – including Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH !, Lipton Iced Tea, Supa Komando and Aquafina Premium Drinking Water as well as the trusted personal and home care brand, 2Sure, have updated their corporate identity to reflect a renewed strategic vision to become the largest consumer goods company in Africa.

The contemporary new look and identity, which came into effect on July 1, 2021, mark a renewed commitment to promoting innovation for the endless possibilities of an inspiring future.

The company, which also opened its new office building at its headquarters in Ijora, Lagos, in June, wants to become a center for high-quality products and solutions. Each room in the building has been carefully designed to celebrate and demonstrate the essence of Nigeria in a unique way – innovation, resilience and zest for life.

For over 60 years the company has served Nigerian People through over nine production facilities and strong sales networks throughout Nigeria that export to many countries on the African continent.

Now with the introduction of a successful and trustworthy staff and homecare brand – 2Sure – and the energy drink Supa Komando, which lives up to the company’s strong legacy of affordable quality for the Nigerian people, SBC reaffirms its commitment to innovate for a sustainable future that is human-designed and inspired by the intransigence of the Naija spirit.