Sep 19, 2021

Mawazo Writing Africa

Writing about the main

Not fare: Airlink berated for misleading ad for 25% discount

SA’s advertising oversight has found regional airline Airlink guilty of misleading advertising following a consumer complaint about an airline special offer in July.

The airline offered 25% off all flights on April 27th and 28th July in her campaign “#ChristmasinJuly”.

After Lisa Teepe tried to book the special rate online on July 27, she discovered, , that the rates were the same and in some cases even higher were more expensive than those offered on July 26th.

When Teepe called Airlink to complain, the airline said the 25% discount was already on the one on their website indicated tariffs had been applied, and that the cheaper flights were sold out.

The discount was only valid for the basic tariff and without taxes, which were levied by all airlines in addition to the basic tariffs .

Teepe then complained to the advert ising Regulatory Board (ARB) and “ argued that this was misleading because there was no indication that only limited tickets would be made available with the announced discount of 25%,” the board said Week.

According to the ad, the airline offered a 25% discount on all flights in all classes of tariffs. A hypothetical reasonable person will likely interpret this to mean that all flights booked that day would be reduced by 25%,” said the board.

“Logically, this means that a ticket that normally costs R 5,000 now costs R 3,750.”

On the question of taxes, the airlines To add to base fares, the board noted that information about taxes levied on domestic flights was “exceptionally hard to find.”

Taxes include charges for < / span> Passenger service and security, an SA fee from the Civil Aviation Administration, airport taxes where relevant, and VAT.

“If you think about it Since VAT alone is currently 15%, it appears that taxes make up a significant proportion of domestic flight ticket prices, “added the board.

Although the advertisement contained an asterisk indicating that the general terms and conditions apply, the notice was in “minute writing and can be quite illegible when surfing on mobile devices, “it said.

Airlink said it did not submit to the jurisdiction of the ARB as there was no Was a member of the committee. The airline noted, however, that it responded directly to Teepe.

Although the board agreed that it has no jurisdiction over non-members, it was still expected to be on behalf of Teepe of its members decides on advertising complaints.

The airline did not respond to a request for comment.