SA is open and ready to welcome travelers from the UK, Tourism Minister Lindiwe Sisulu said on Thursday.
She said SA has a variety of Products and experiences – old and new that have emerged from the pandemic – specifically targeting the UK market travelers,” she said after the Meetings Show in London.
Introduced in 2013, the Meetings Show brought together leaders in the business events space to share insights and business opportunities.
“It is critical for us to capitalize on such opportunities to ensure we position SA as both a business events and leisure destination and engage with key decision makers in our source markets such as UK.
“We aim to increase visitor growth from the UK market by promoting the unique experiences in SA and pushing for more direct flights from the UK to ensure the market helps SA’s sustained community growth. SA continues to work closely with airline partners to ensure the country is easily accessible for this market.”
The Government is aiming to bring UK visitor numbers to levels of 430,000 attributed in 2019. The country has already seen an upswing, based on March 2022 figures of 25,000 UK visitors compared to 1,700 in March 2021.
“We believe that from October We’re seeing 80% of new arrivals in 2019. We’re seeing really positive feedback from retail partners,” said Sisulu.
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