The 2021 Vodacom Durban July Grand Experience is behind closed doors, but a series of live pop-up fashion and music events will draw locals and local tourists to restaurants and other venues across the city on race day.
eThekwini Mayor Mxolisi Kaunda and event organizer Gold Circle announced this on Thursday at the official launch of the Vodacom Durban Grand Experience in July at the city’s Eden Champagne Gardens.
Kaunda said so Premium Horse The race event will take place behind closed doors on July 3rd at Greyville Racecourse, in accordance with the current Lockdown Level 3 regulations as amended for Covid-19. The theme of this year’s event is “Birds of a Feather”.
Gold Circle Events and Marketing Director Stephen Marshall said the event was aimed at supporting the fashion industry and artists who have been hard hit during the lockdown were . He said DSTV will broadcast the event on July 3 from 1:00 p.m. and the organizers also tried to stream it live online to reach a wider audience.
“We have the fashion and the entertainment. There will be pop-up events, but these will comply with safety regulations, “he said.
Kaunda said the city was again hosting the Durban July Grand Experience in difficult circumstances as the world continues against . fought scourge of the COVID-19 pandemic.
He said the city has committed to innovation in the tourism sector to implement its economic recovery plan.
“We have sport as an important one Tool to position Durban as the preferred venue for international events. We are delighted that we have been able to bring this experience over the years to our citizens, domestic guests and international tourists, from the cycling community to the runners along the boardwalk sport has shaped the city and has made a significant contribution to building our tourism industry, “he said.
” What makes this year’s Durban July Grand Experience even more meaningful is that we are celebrating 20 years of this great horse race, “said The Durban July Handicap is a South African thoroughbred horse race that has been held annually on the first Saturday in July at Greyville Racecourse in Durban since 1897.
“We all know that the power of the Durban July Grand Experience lies in the economic importance of the event to the city. Before COVID-19, this event contributed more than 300 million rand to our GDP. This massive economic injection is due to the increased number of local and international visitors to the city on the weekend of this spectacular event, who usually book in luxury accommodations and use our restaurants, ”said Kaunda.
He added that pop up events would be held in restaurants and other locations across the city, from Umlazi and KwaMashu to the CBD and the far west of the Valley of the Thousand Hills.
Kaunda said it would take time for the tourism sector to fully recover from the effects of the global pandemic.
“However, we are not going to allow this to cloud our mood. We will keep fighting and using the resources available to us to run this world-class event that also provides a platform for aspiring fashion designers, “he said.
” Some of these aspiring designers are part of our fashion development program, the enabled these designers for the first time to produce the South African Olympic team’s jersey for the upcoming Tokyo Olympics, ”he said