Almost 200,000 British tourists visited the Western Cape each year. And now, after the UK removed SA from its red list for Covid-19 travel, the province wants it back.
Western Cape MEC for Financial and Economic Opportunities David Maynier said the province would take advantage take full advantage of first British Airways flight between Heathrow Airport in London and Cape Town International Airport planned for November 1st.
Great Britain is an important source market for tourism in the Western Cape.
“The fact that SA has been removed from the UK red list is great news for the Western Cape,” said Manier. “In 2019, about 194,900 British tourists visited the Western Cape, spending an average of 24,200 ren per tourist,” he said.
Manner described SA’s Red List as “a confusing diplomatic mess that spooked economic recovery of the tourism and hospitality sector in the Western Cape. “
Regarding the decision to remove SA from the list, he said it” couldn’t have come at a better time as friends and families have been separated for a long time. ” and unite the many tourists who regularly visit the Western Cape to enjoy our affordable and unique attractions during the summer season.
“Of course, this will also greatly relieve tourism and hospitality, which is our economic sector Recovery in Western Cape supported. ”
Part of the plan to win back tourists includes:
- Run an advertising campaign on the province’s @ Discov social media accounts erCTWC welcomes tourists to the province;
- The launch of the “Neverending Tourist” consumer campaign targeting in-m market with retailers and stakeholders, followed by a big foray into the market during peak bookings in the UK from January 2022; and
- Inviting UK tourism trade stakeholders and media to experience some of the top experiences and attractions in the province.
“I would like to thank everyone who worked on the campaign to remove SA from the red list. The success of this initiative is a great example of how the public and private sectors can work together to achieve common results, ”said Manier. by overcoming barriers to growth, improving connections to the region and running our award-winning destination marketing campaigns that showcase the best that Cape Town and the Western Cape have to offer, ”he said.