Young South Africans check their smartphones at least 30 times an hour.
A study by Adoozy Power – a South Africa-based tech start-up that rents out mobile power banks in automated kiosks – found a significant difference percent of 18-26 year olds spend an average of 30 seconds with each interaction, which equates to at least a quarter of the day using their cell phone.
Also, nearly 40% said they “prefer meals for skip the day when they run out of phone power, while nearly a third reported falling asleep with their phone on every day.
About 85% admitted to using their phone on the toilet.
Adoozy CEO Kegan Peffer said the study underscores how mobile devices are a way of life for young South Africans.
“Having a smartphone is more than just a must-have, it’s an inseparable extension of their being. Anyone who for any reason Anybody wanting to engage effectively with this audience – for business, leisure, education or social issues – needs to understand this and embrace the mobile-first culture cause some form of separation anxiety when they don’t have a working mobile device. Personal safety is a matter of course – especially for risk groups such as young women. Smartphones are also a useful provider of mobile internet and email services during load shedding – for studying and working from home,” said Peffer.
Other study highlights:< ul>
Peffer added that South Africans were already hooked to their cellphones before the pandemic were lost.
“Since then, our phones have truly become a lifeline, helping us to keep in touch during lockdown has physically separated us from those we love and allowed us to talk remotely to work and learn. Our phones have also become a fundamental part of who we are and how we capture our lives and memories.”
Support independent journalism by subscribing to The Sunday Times. Only 20 R for the first month.